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Bloom (sometimes referred to as light bloom or glow) is a computer graphics effect used in video games, demos and high dynamic range rendering (HDRR) to reproduce an imaging artifact of real-world cameras.

The effect produces fringes (or feathers) of light extending from the borders of bright areas in an image, contributing to the illusion of an extremely bright light overwhelming the camera or eye capturing the scene.

With Bloom effect you are able to have nice extra touch to your virtual presentation:

Adjust bloom intensity to control whole screen bloom or localized bloom based on bright and dark areas.